Product with Options

Shop / Everyday Favourites , Featured , New Arrivals , Special Picks / Product with Options
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Make choices easy to understand

Some products need a little more information from the customer before they can be ordered. Product options let customers make those choices directly on the product page.

The exact choices will depend on what you sell. They might represent a style, finish, format, pack size or another predefined choice.

Tip: Use language your customers already understand. A choice labelled "Large – suitable for 4–6 people" is more helpful than an unexplained internal code or abbreviation.

Don't offer more choices than you need

Choice can be useful, but too many choices can make a simple purchase feel complicated. Only ask customers to select something when the choice genuinely affects what they'll receive.

Choosing the right option

Explain any differences that may not be obvious from the option names alone. If customers regularly ask which option they need, answer that question here.

Product details

Add useful specifications such as dimensions, materials, contents, compatibility or other information relevant to the product.

Delivery information

Explain expected dispatch times, packaging or other useful delivery information. Keep detailed terms and policies on their appropriate pages and link to them where necessary.

Use images to support the choices

If the available options look different, consider showing those differences in your gallery. Customers shouldn't have to imagine an important visual difference if you can show it instead.

Think like a customer

Before publishing, try selecting each option yourself. Check that the names make sense, the price displayed is what you expect and the customer has enough information to choose confidently.

  • Are all option names clear?
  • Is there an obvious default choice where appropriate?
  • Have you explained unfamiliar choices?
  • Do photographs help show the differences?
  • Are prices correct?
  • Does every possible choice result in something you can actually supply?
The aim isn't to show how many choices you can offer. It's to make choosing the right product straightforward.

Give customers a simple choice before they add the product to their basket. Options are useful when a product can be ordered in different forms, styles or configurations.

Use clear labels and descriptions so customers understand exactly what they're choosing.

Bundle

Bundles encourage customers to buy related products together by offering an automatic saving. Choose the products and quantities that make up the bundle, then set either a percentage or fixed discount. When the required combination is added to the customer's basket, the bundle saving is applied automatically. They're useful for starter sets, complementary products, gift collections and other items that make sense to buy together.

Total price £227.00 £204.30 Save £22.70
Sale: End of Season
Terms & conditions
Use this space for any conditions customers should know about your sale. For example, you might explain which products are included or excluded, whether the offer can be combined with other discounts, when the promotion ends, whether availability is limited, and whether any special conditions apply.

Keep the terms clear and specific to the promotion. Your normal returns, cancellation and consumer rights may still apply, so make sure your sale terms are appropriate for your business and the countries you sell to.

Give customers a simple choice before they add the product to their basket. Options are useful when a product can be ordered in different forms, styles or configurations.

Use clear labels and descriptions so customers understand exactly what they're choosing.

£55.00 - £57.00 £44.00 - £45.60

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