Ways to Sell More

Offers, extras & promotions

There are several ways to encourage customers to buy, spend a little more or discover products they might otherwise miss.

Add-ons, bundles, coupons and sales each work differently. The right one depends on what you're trying to achieve.

Tip: Start with the offer you want to make to your customer, then choose the feature that makes it happen. You don't need to use every promotional tool at once.

Add-ons — offer something extra

Add-ons let customers choose extras alongside a product.

They're useful when the main product stays the same, but customers may want to add another item, service or upgrade to their purchase.

Personalisation

Offer engraving, customisation, gift messages or another personalised addition.

Upgrades

Give customers the option to choose a premium finish, additional service or enhanced version.

Useful extras

Add gift wrapping, installation, accessories, extra items or anything that complements the main product.

Ask yourself: Is this something a customer might optionally add to their main purchase? If so, an add-on could be the right choice.

Bundles — encourage products to be bought together

Bundles are useful when several existing products make sense as a group.

Choose the products and quantities required for the bundle, then offer either a percentage or fixed saving. When the required combination is added to the basket, the bundle discount can be applied automatically.

For example:

Starter Bundle

1 × Main Product
1 × Accessory
2 × Additional Items

Buy them together and save 15%.

You might create a starter kit, gift set, complete collection or simply combine products that customers frequently buy together.

Ask yourself: Are there products in your shop that make more sense when bought together? A bundle can make that combination more appealing.

Coupons — give customers a promotional code

Coupons are useful when you want a discount to be available to particular customers or as part of a promotion.

For example:

WELCOME10

You might share a coupon in a newsletter, include one with an existing customer's order, promote it on social media or create one for a particular campaign.

Coupons can offer a percentage or fixed discount, and you can add controls such as a minimum order value, usage limit, start date and expiry date.

You can also decide which products or categories are eligible and exclude particular products or categories where necessary.

Welcome offer

Encourage a new customer to make their first purchase.

Customer reward

Give existing customers a reason to come back.

Campaign code

Create a recognisable code for a newsletter, event or other promotion.

Tip: Keep coupon codes short and easy to type. A memorable code such as WELCOME10 is usually easier for customers than a long collection of random characters.

Sales — reduce prices automatically

Use a sale when you want customers to see reduced prices without needing to enter a code.

Sales can be useful for seasonal promotions, special occasions, clearing older stock or simply drawing attention to part of your range.

You can run a sale across:

All products
A particular product category
Selected individual products

Choose a percentage reduction, an amount to deduct or a fixed sale price, then decide when the sale should begin and end.

Example seasonal sale

20% off selected products

Starts: Friday
Ends: Sunday

Customers automatically receive the sale price during the promotion — no coupon code required.

Sales can also be scheduled in advance, so you can prepare a promotion before it needs to go live.

Ask yourself: Should everyone receive the reduced price automatically for a period of time? If so, a sale is probably the simplest option.

Which should I use?

Want to offer an optional extra?

Use an add-on.

Think gift wrapping, personalisation, upgrades, accessories or additional services.

Want products to be bought together?

Create a bundle.

Choose the products that belong together and offer a saving when the customer buys the complete combination.

Want customers to enter a code?

Create a coupon.

Ideal for welcome offers, newsletters, customer rewards and targeted promotions.

Want to temporarily reduce prices?

Run a sale.

Choose the products, categories or complete shop you want to include and schedule your promotion.

Combining promotions

You don't necessarily have to use these features in isolation.

For example, a product might have optional add-ons while also appearing in a sale, or products qualifying for a bundle could also be affected by another promotion.

When creating sales and coupons, check how you want different discounts to interact. You can control whether certain savings are allowed to combine rather than accidentally giving customers multiple discounts you hadn't intended.

Tip: Simpler promotions are usually easier for customers to understand. Before combining discounts, work through a few example baskets and make sure the final prices behave as you expect.