A closer look at our work

Use project pages to tell the story behind your work, share the details that matter and let strong images and video speak for themselves.

Show the finished result

A project page gives you space to show visitors what you can do rather than simply telling them.

It could feature a completed project, recent commission, customer story, transformation, creative piece, event or anything else that deserves to be explored in more detail.

Writing prompt: Start with a short introduction. What was the project, who was it for, and what were you trying to achieve?

The brief

What did the customer, project or situation require? Give visitors enough context to understand where you started.

The approach

Explain the important decisions, ideas or work that went into creating the result.

The result

What changed, what was delivered or what made the finished project successful?

See it in action

Video is particularly useful when movement, atmosphere, scale or the process itself is difficult to communicate through photographs alone.

Media tip: Keep video relevant to the project. A short walkthrough, demonstration, behind-the-scenes film or finished result can be more useful than a general promotional video.

Explore the project

Use a gallery to let visitors explore the details for themselves.

Include a mixture of wider photographs and close-up details to give a better sense of the complete project.

Pierre Chatel Innocenti Ydarsl40neu Unsplash

Gallery tip: Choose your strongest images rather than including every photograph you have. A smaller, well-edited gallery usually makes the work feel more considered.

Tell the story behind the images

Strong photographs attract attention, but a little context can make them much more meaningful.

Use this space to explain an interesting challenge, decision, process or detail that visitors wouldn't understand from the photographs alone.

Perhaps something had to be made specially, an unexpected problem was solved, or a particular choice became an important part of the finished result.

Writing prompt: What's one detail about this project that you're particularly proud of — and why?

Show the details

Not every image needs to show the whole project.

Close-ups, materials, textures, individual elements and behind-the-scenes photographs can help visitors appreciate the thought and work involved.

What made this project work?

A project page is also an opportunity to explain the value behind the finished result.

Thoughtful planning

Explain something about the preparation, research or decisions that helped shape the project.

Attention to detail

Highlight a detail, technique or part of your process that demonstrates the standard of your work.

Made for the brief

Show how the finished result responded to the particular customer, place, problem or purpose rather than simply describing what you made.

Add the customer's perspective

If you have feedback relating specifically to the project, this is a natural place to include it.

“Use a genuine customer comment here to add another perspective to the project. The most useful testimonials mention something specific about the experience, process or finished result.”

Customer name

Demo tip: This is example content. Always replace sample testimonials with genuine customer feedback and get permission where appropriate.